Held in outdoor venues in major American cities, they helped connect the Premier League with fans at the local level in the US. Many of us hoped the coverage would continue to elevate discussion and attract new fans.Ī high point for NBC Sports were their fan festivals. When NBC Sports renewed its contract with the Premier League in 2015 for more seasons, expectations were high. Panned by critics, the show had a major, positive impact on the growth of the sport in the United States. It emphasized offbeat and humorous takes on the Premier League. When Men in Blazers moved from ESPN to NBCSN in 2014, the show helped engage casual fans. At the time, that was a breakthrough for soccer broadcasting and visibility in the United States. NBC Sports aired over 30 matches each season on free-to-air NBC network television. These programs gave NBC and NBCSN a programming block for most match days that covered eight to ten hours. It bolstered American fans’ understanding of the league, history and culture. The documentaries and bumper programming enhanced NBC’s coverage.
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Plus he provided documentaries via his production studio, Goalhanger films. Even Gary Lineker joined NBC Sports to provide on-site analysis. For example, there was an American version of Match of the Day. In the first few seasons of NBC Sports’ coverage, they supplemented match coverage with programs. Both Lowe and White developed tremendous fan followings. Presenter Rebecca Lowe and lead commentator Arlo White have been two mainstays, among many, on the network. That helped further establish soccer as a mainstream American presence. One that won countless awards and acclaim.
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The promotional videos evolved into the TV series. Plus, it served as the pretense for a fictional TV show about an English soccer club. The commercials featuring Jason Sudeikis helped stimulate conversation about the Premier League. In an effort to create buzz for the Premier League, NBC Sports ran skits of the Ted Lasso character. This made the channel more attractive to both cable providers and viewers. The Premier League rights acquisition also gave NBCSN weekend and midweek programming that it previously lacked. For example, the broadcaster aired several introductory programs to the league before kicking off action. Fans were brought closer to the league than ever before in the US. NBC’s Premier League coverage: 2013/14 to 2015/16īeginning in the summer of 2013 on an initial three-year deal, NBC Sports elevated the profile of the Premier League in the US. We take a look back at years one through nine to see how NBC’s coverage has done. It has created a new generation of viewers and has given existing fans even more live action and shoulder programming. NBC Sports’ aggressive promotion of the league and use of linear platforms has brought English soccer closer to the American public.
Once the new $2.7 billion deal ends in 2028, it’ll equal a grand total of 15 years of continuous coverage. England’s top-flight league recently announced a new 6-year rights deal with NBC Sports to extend NBC’s Premier League coverage in the United States.